Caudalie Southeast Asia Campaign Design
CAUDALIE’s iconic origins are the grapes, vines and vineyards of Bordeaux. The team in China requested me to design their campaign visuals for Chinese New Year. They wanted it to reflect their Bordeaux heritage — but at the same time make it eye-catching and modern.
So, I hand painted these grapevine leaves and used them to create a pattern which was then applied to the packaging.
Seeing the box design in the final campaign, going from a tiny leaf I painted to display shelves across department stores, was truly amazing!
I’ve listed the steps on the left to take you through the process step by step.
Skills
- Painting
- Illustration
- Pattern Design
- Packaging Design