Amazon Brand Store Design
Responsible for launching Caudalie’s entry into Amazon for Amazon’s new ‘Premium Beauty’ marketplace. This involved designing webpages in a visual language that would easily communicated to a savvy digital customer.
For the main brand store page, I used single product focused, color-blocked images to help customers quickly differentiate between collections. The page hierarchy is:
- Top banner with most recently launched product
- A four block section for the cult products
- Four sections featuring the top collections
- Footer with the brand’s story
You can see it live here!
Apart from the main brand store webpage, I also created a template for 80+ product pages, for customer education about each product. If you scroll all the way to the bottom on this page, you can see the design live here!
Skills
- Website design
- Webpage design
- Digital storefront design
- Marketing design