Glossier Social Media Campaign

There’s been rumors about Glossier launching a men’s product line, so I went ahead and designed the social media launch for a male product called ‘Boysturizer’.

I created a collaged Instagram grid keeping Glossier’s subtle-moody-sleek look in mind (see the full Pinterest moodboard here). The graphics and text are in Glossier’s typical playful tone as well.

In addition, I designed a strategy for Glossier to widen their Facebook reach. Using subtly sassy copy, to create clean memes around their existing campaign imagery, would phenomenally increase their Facebook reach.